Industries We Serve

Aviation
Value Proposition:
We help airport operators, regulators, and aviation programme teams embed risk based asset governance, align with ISO 55001, and implement data driven systems that enhance availability, safety, and lifecycle optimisation. Our expertise extends across airside infrastructure, terminal systems, and operations command.
What We Deliver:
- ALMS design and implementation for international airport groups
- Command & Control Centre enablement aligned to asset data frameworks
- Condition based and reliability centred maintenance strategies
- EAMS advisory and end-user operational readiness
Reference Clients & Projects
Changi Airport Group (Singapore Airports Company) Development of ALMS, risk modelling, and reliability frameworks
Bangalore International Airport (BIAL) ISO aligned asset performance strategies and AM governance
UK Department for Transport Strategic asset policy advisory (aviation infrastructure)
Energy & Utilities
Value Proposition:
We work with national utilities, regulatory bodies, and energy infrastructure operators to implement scalable, standardised, and AI enhanced asset management frameworks. Our work enables secure lifecycle investment, outage reduction, and digital resilience across transmission, distribution, and generation assets.
What We Deliver:
- Risk and reliability led digital twin architecture for energy infrastructure
- Predictive analytics and condition modelling for substation and grid assets
- ISO 55001 readiness and GFMAM maturity assessments for utilities
- Integration of EAMS with SCADA, GIS, and BMS environments
Reference Clients & Projects
Thames Water Cost risk optimisation for critical asset portfolios
ENOWA (NEOM) Integration of utility systems into federated digital twin ecosystem


Smart Cities & Giga Projects
Value Proposition:
Pulse is embedded in the Middle East’s most ambitious giga projects. We provide delivery assurance across digital infrastructure, mobility platforms, and integrated management systems working from design through to operational activation.
What We Deliver:
- Federated digital twin design across 700+ asset classes
- IMS development and C3 system integration
- Guest experience orchestration platforms
- Asset assurance frameworks linking design, construction, and operation
Reference Clients & Projects
NEOM (THE LINE & ENOWA) Integrated asset and system governance platform, digital twin federation
Red Sea Global (RSG) Smart infrastructure blueprint across utilities, mobility, and environment systems
Qiddiya (via leadership) Advisory on city-wide asset intelligence and ISO alignment
Transport, Logistics & Ports
Value Proposition:
Pulse delivers asset transformation in high throughput logistics environments, optimising lifecycle value across fleet, fixed infrastructure, and autonomous systems. We bring operational insight and V2X integration capability into digitally maturing transport networks.
What We Deliver:
- Risk-prioritised asset modelling for logistics facilities
- Autonomous logistics systems and V2X technology integration
- Port infrastructure maintenance modelling
- Integrated performance dashboards for control centre operations
Reference Clients & Projects
Singapore Port Deployment of autonomous logistics using V2X platforms
UK Transport Authorities Asset modelling and cost-risk simulation (via strategic advisory roles)


Water Infrastructure
Value Proposition:
Our water infrastructure expertise supports condition led and criticality prioritised asset planning for regulated environments. We model failure risk, forecast OPEX/CAPEX, and enable ISO aligned data governance to reduce leakage and non-revenue loss.
What We Deliver:
- Asset register structuring and classification per ISO 14224
- Predictive risk modelling for buried and linear infrastructure
- Regulatory audit trail structuring (UK PR19, Middle East frameworks)
- Visual dashboards for pump stations, treatment works, and networks
Reference Clients & Projects
Thames Water Cost risk integration and prioritisation tools for strategic planning
ENOWA (via NEOM utility delivery) Water utility digital twin integration
Singapore Utilities (via partners) Condition modelling for national resilience programmes
Public Sector & Government
Value Proposition:
Pulse supports ministries, regulators, and special economic zones in embedding digital assurance, asset governance, and long term lifecycle cost modelling into infrastructure portfolios. We bring practical implementation experience aligned with global AM standards.
What We Deliver:
- Cross agency asset transformation strategy
- ISO 55001, 19650, 37106 alignment advisory
- Training and capability frameworks for public asset owners
- Risk and performance visualisation across distributed portfolios
Reference Clients & Projects
Ministry of Energy (UAE) Multi agency asset data maturity programme
KSA Ministry we need to be very careful claiming this
UK Local Authorities Asset strategy and value planning
UAE Digital Infrastructure Programmes (via delivery team experience) Asset governance for critical national assets
